We put brands, businesses and people in a position of strength
Bastion was born in the GFC and built over the last 15 years to service clients increasingly competitively challenged by a digitally disrupted and fast changing world.
About
Originally a brilliant innovation in fort design, a bastion provides more points to attack, and more points of defence – eliminating points of weakness.
We exist to deliver the strategic advantage needed to put brands, businesses and people in a position of strength.
We offer a breadth of specialist capabilities across the communications spectrum including Advertising, Social, Communications, Digital, Media, Experiential, Insights and Training.
Our Model
Our one-of-a kind integrated model is key to delivering this for our clients.
The difference is not just in the breadth of expertise, but the depth in each capability and our operating model, enabling us to work as seamlessly interconnected specialisms.
A true one stop shop.
When commercial strategy connects with brand strategy, which connects to digital, social, comms, CX, reputation, people and product, this puts organisations and brands in a position of strength that’s very hard to break.
Our Expertise
When you partner with Bastion, you access the expertise of the global Bastion Network.
Advertising
delivers compelling messages that capture attention and spark emotion.
Media
Digital
enable businesses and organisations with the digital foundations for growth in an ever-evolving digital world.
Experience
connects people and brands with experiences and emotions.
Design
growth through design.
Training
offers corporate affairs, issues and crisis communications that helps organisations to build, maintain, protect and strengthen their reputation.
Communications
helping you tell your story, connect with your audience, and make an impact that lasts.
Insights
delivers market research and insights that seek to improve the experience of brands, products and society.
Our People
Jack Watts
Group CEO
Jack Watts Group CEO
Since 2019, Jack has led and driven Bastion’s growth to become the largest independent Agency in Australasia with a growing presence in the USA. As Group CEO, Jack is hands on day-to-day with Bastion’s global team, client base, service and geographical expansion. Jack is driven to ensure that anyone – client or colleague – that walks through one of the many yellow Bastion doors around the globe has a world class experience.
Cheuk Chiang
Cheuk Chiang
Jeremy Jenkinson
Jeremy Jenkinson
Angela Morris
Angela Morris
Steven Howlett
Steven Howlett
Matthew McCann
Matthew McCann
Mike Godwin
Mike Godwin
Susan Bird
Susan Bird
Richard Chapman
Richard Chapman
Fergus Watts
Founder and Non-Executive Chairman
Fergus Watts Founder and Non-Executive Chairman
Thanks to his knack for understanding business quickly and creating growth opportunities, Fergus Watts has assisted some of Australia’s most dynamic companies in charting the future of their marketing and communications. First and foremost, Fergus believes that a company is nothing without quality people growing within it. He has even fostered his own education program, the Bastion Degree, to help turn visionary young workers into well rounded self-starters.
